Cobra 2002 Annual Report Download - page 8
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Please find page 8 of the 2002 Cobra annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.6 C O B R A E L E C T R O N I C S C O R P O R AT I O N
2 0 0 2 A N N U A L R E P O R T 7
Cobra’sdecisiontostressvalueoverpricecertainlydid
nothurtitsretailplacement.Infact,bytheendof2002,
Cobraproductswerefeaturedinmoreretailstorefronts
worldwidethananytimeinthecompany’s
history.
ADeepeningPassionFor
Innovation
Forthepastseveralyears
Cobrahaslivedbyamantra
of“developordie”regarding
newproductdevelopment.While
othercompaniesoftenscalebacktheir
productdevelopmentcommitmentsduring
difculttimes,thechallengesof2002onlyserved
tointensifyCobra’spassionforinnovation.The
resultisa2003productline-upincorporatinguser-friendly
featuresandattractivedesignsthatcomplementconsumer
lifestylesbetterthaneverbefore.
Almost80percentofCobra’s2002salescamefrom
productsthatdidnotexistin2000,and2003’ssales
areanticipatedtoshowasimilarpattern.IntheRadar
Detectioncategory,Cobrawillbeintroducingtwo
stunningmodelsthatwereawardedtheprestigious
Design&EngineeringInnovationsAwardatthe
2003InternationalConsumerElectronics
Show.Thesemodels’breakthrough
featuresinclude11Band™
technology,whichdetectsthe
latestmonitoringsystem
tohitthemarket,and
SmartPower™technology,
whichpreventsdrainingthe
vehicle’sbatterybyshuttingthe
detectoroffafterthevehicle’sengine
hasbeenturnedoff.
WhenCobraenteredtheFamilyRadioServicecategory
in1997,itssolemodelhadtwochannelsandatwo-mile
range.Cobra’snewline-upfor2003
comprises15models,allofwhich
have22channelswith38privacy
codesperchannelanddelivera
rangeofanywherefromtwoto
sevenmiles.Theseven-milemodel,
Theindustry’srst
11Band™radar
detectorswerethe
recipientsoftwo
Design&Engineering
InnovationAwardsat
the2003International
ConsumerElectronics
Show.
Cobra’scoolblue
StreetXtreme™
two-wayradiogives
“GenerationY”drivers
acoolwaytokeepin
touchwhilecruising,
withoutthehassleor
expenseofmonthly
servicefees.