CenturyLink 2010 Annual Report Download - page 9

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Unifying Principles
Our Unifying Principles guide us in
ourrelationships with our customers,
ourcommunities and each other.
FAIRNESS –
THE GOLDEN RULE
We will striveto:
•Exercise fairness in all dealingswith customers
•Treat business associates fairly in alltransactions
•Compensate and promote employees in an
equitable manner
•Be fair in efforts to meet and exceed the expectations
of ourshareholders
•Treat othersas we would like to be treated
HONESTYAND
INTEGRITY
We will:
•Be truthfulin all dealingswith customers,
employees, shareholders, businessassociates
andthe general public
•Striveto conductourselves in a manner that will merit
therespect of customers, employees, shareholders,
business associates andthe general public
COMMITMENT
TO EXCELLENCE
We will striveto:
•Provide high-quality servicesand products in an
efficient manner
•Deliver the best possible customer experience
•Provide favorable long-term valueto our shareholders
POSITIVE ATTITUDE
We will striveto:
•Emphasizethe positivein all dealingswith customers,
employees, shareholders, businessassociates and
thegeneral public
•Approach everytask in a positivemanner with
energy andenthusiasm
RESPECT
We will striveto:
•Maintain genuineconcern forfellow employees,
customers, shareholders and businessassociates
•Recognize andrespect each employee, each
customer,each shareholder andeach business
associateas an individual
FAITH
We will striveto:
•Maintain confidence in our abilitiesas individuals
to fulfillour assigned responsibilities
•Trust in thecapabilities of our company leaders and
fellowemployees
•Have confidence that thestrengthof our combined,
collaborative efforts will lead us to fulfillour
company mission
PERSEVERANCE
We will striveto:
•Continue to work toward our mission, goalsand
objectives in spite of obstacles andin a manner
consistent with our UnifyingPrinciples
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