Cathay Pacific 2013 Annual Report Download - page 11

Cathay Pacific Airways Limited Interim Report 2013 9
2013 Interim Review
• Our Sustainable Development Report 2012 is
to be published before the end of August. An
associated website is also to be introduced
before the end of August.
• In April, as an extension to the World Wide Fund
for Nature’s “Earth Hour”, we ran the “I Will If
You Will” campaign to increase awareness by
employees of environmental issues.
• We recycled 149,500 plastic cups instead of
sending them to landfills.
• We have donated 1,000 sleep suits left behind
by our first class passengers on Hong Kong-
bound flights to the Compassion Revival charity.
The suits are laundered and given to the needy
in Hong Kong.
• We share environmental best practices and
experience with Air China.
• In April, it was announced that we continued
to be included on the FTSE4Good Index Series
for the fourth year. The index is designed
to measure the performance of companies
that meet globally recognised corporate
responsibility standards and to facilitate
investment in those companies.
CONTRIBUTION TO THE COMMUNITY
• In January, Hong Kong SAR Chief Executive
CY Leung was guest of honour on a special
community flight organised by Cathay Pacific.
The 90-minute flight on a Boeing 777-300ER
aircraft was a special treat for 82 single-parent
families from the less well off districts of
HongKong. Most of the participants had never
flownbefore.
• Cathay Pacific organised another special flight
in July, flying 100 children and their guardians
from Ya’an in Sichuan Province to Hong Kong
for a five-day tour. All of the youngsters had
been affected in some way by the earthquake
that struck their home town in April.
• Also in July, Cathay Pacific launched “The Spirit
of Hong Kong” contest in support of the “Hong
Kong: Our Home” campaign being run by the
Hong Kong SAR Government. The contest calls
on Hong Kong people to submit creative entries
that illustrate the spirit of the airline’s home city.
The winners will have their images incorporated
into a special “Spirit of Hong Kong” aircraft
livery later in 2013.
• More than 1,100 staff members who make up
the CX Volunteers continue to help the local
community. Their “English on Air” programme
has helped around 1,900 students, many of
them were from schools in Tung Chung, near
Cathay Pacific’s headquarters, to improve their
conversational English skills.
• The CX Volunteers trained 40 teenagers from
Tung Chung to participate in a 24-hour pedal
kart charity competition. They also visited more
than 40 senior citizens to help brighten up their
homes in time for Chinese New Year.
• Teams from Cathay Pacific and Dragonair
competed in the annual Pedal Kart Grand Prix in
Hong Kong. They won a number of trophies and
raised close to HK$500,000 for charity.
• Cathay Pacific continued to support UNICEF
through its “Change for Good” inflight
fundraising programme. In June 2013, we
announced that the airline’s passengers had
contributed HK$14.3 million in 2012 to help
improve the lives of disadvantaged children
around the world. Since it started in 1991,
“Change for Good” has raised more than
HK$133 million for UNICEF.