Cathay Pacific 2007 Annual Report Download - page 10

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• In December it was announced that the eight
additional A330-300s purchased by Cathay Pacific
would be used by both Cathay Pacific and Dragonair.
Their deployment will depend on growth in the
markets served by the two airlines.
Pioneer in technology
• A number of enhancements to Dragonair’s
e-business capabilities were launched in 2007, better
aligning the airline with sister carrier Cathay Pacific’s
e-business platform.
• The most significant development was a complete
overhaul of our website, www.dragonair.com, in
April with a new look mirroring the Cathay Pacific
site. New features include online booking for certain
destinations, Online Check-In for Marco Polo Club
and Asia Miles members and the notiFLY flight
paging service.
• We launched a completely new site for agents,
www.KAagents.com, in a number of sales
territories.
• We continued to improve our electronic ticket
capability and by the end of the year more than 80%
of tickets were issued electronically.
• In December our Online Check-In service was
extended to all passengers with electronic tickets.
• Also in December we launched “FLY greener”, our
online carbon offset programme, which allows
passengers to voluntarily offset their carbon
footprint.
Partnerships
• In November we joined the oneworld alliance as an
affiliate member, bringing new Mainland China and
regional destinations into this global network. We
now offer the full range of oneworld products and
services to our customers.
• From 1st January 2007 the Marco Polo Club
became the single loyalty programme for both
Cathay Pacific and Dragonair and our Elite Club
ceased to exist.
• We extended our codeshare arrangement with
Cathay Pacific to a number of other services
including Busan, Changsha, Fukuoka, Fuzhou,
Kathmandu, Qingdao, Sendai and Wuhan.
Contribution to the community
• We believe it is important to work to enhance the
quality of life in the communities in which we
operate. Our Corporate Social Responsibility
programme focuses on four key areas: arts and
culture, education, medical and relief efforts and the
environment.
• We supported several cultural events through
sponsorship including shows in the Hong Kong Arts
Festival.
• We also supported events for the celebration of the
10th anniversary of the Hong Kong Special
Administrative Region, carrying priceless works of
art from Beijing for a special exhibition.
• We worked with the Hong Kong Air Cadet Corps to
run our latest Dragonair Aviation Certificate
Programme in 2007 which saw our pilots give seven
cadets thorough insights into the running of a
modern commercial airline.
• Our inflight charity campaign, Change for
Conservation, raises funds for The Nature
Conservancy for various environmental initiatives in
northwest Yunnan. Contributions passed the HK$6
million mark in 2007.
• Dragonair set up an Environmental Committee that
will work to develop specific procedures and goals
and ensure the carrier is aligned with the
environmental policies of the Cathay Pacific Group.
• Dragonair was named a “Caring Company” by the
Hong Kong Council of Social Service for the second
consecutive year.
AHK
• AHK continues to operate express cargo services
for DHL Express as its core business.
• The carrier has a fleet of eight Airbus A300-600F
freighters.
• We have added Manila to the network early this
year and are now serving 11 Asian cities, including
Bangkok, Beijing, Nagoya, Osaka, Penang, Seoul,
Shanghai, Singapore, Taipei and Tokyo.
2007 in Review
Cathay Pacific Airways Limited Annual Report 2007
8