Cash America 2006 Annual Report Download - page 13

Staying connected.
Our traditional pawn business, our reason
for existence in the beginning, continues to
grow. Cash America locations are bright,
well-lit stores staffed with knowledgeable,
friendly associates. Here’s how a
traditional pawn loan works. Customers
bring in items of personal property for
which they receive a loan based on Cash
America’s expected resale value of that
property. They have the choice of returning
and paying the loan balance and
redeeming their items, or Cash America
can keep the property in complete
satisfaction of the customer’s obligation,
with no negative effects on the
customer’s credit.
While about 70 percent of customers
choose to redeem their property, many
do not. And so, retail customers gain
access to attractively priced items for sale
in our stores. It’s a pleasant environment
in which to shop and find terrific bargains
on a variety of merchandise, from musical
instruments to jewelry to electronics.
Since customers have come to rely
on us as a financial resource, we have
worked to expand our offerings, giving
people access to more and more financial
tools. Today, we offer check cashing
services in our Cashland, Mr. Payroll and
many of our pawn locations, as well as
money orders, money transfers, stored
value cards, insurance and other products.
Not all are available in every location, but
we continue to broaden their accessibility.
Cash America International, Inc.
Items of personal property can easily
be used to collateralize a pawn loan,
providing the customer cash in minutes.
How we originally connected with people, and how we stay connected.
11
Pawn
lending
collateral/
merchandise
mix
11%
Other
4%
Musical
Instruments
16%
Electronics
59%
Jewelry
10%
Tools
As of December 31, 2006