Best Buy 2014 Annual Report Download - page 5

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As for our International business, we continue to be focused on enhancing our performance.
We are improving our online capabilities, strengthening our retail foundation and materially
reducing costs.
Finally, let me say a few words about a key foundational area of focus for us, which is
employee engagement. Across the company, we must have a passionate commitment to
serving our customers in such an extraordinary manner that they become promoters of Best
Buy. Key to achieving this goal is the talent and engagement of our people. In support of this
vision, we will be pursuing a number of key initiatives including: successfully implementing
our new field and store operating model; strengthening our talent in the critical areas of e-
commerce and targeted, personalized marketing; enhancing our talent and performance
management processes; and redefining key business processes to better support a seamless,
multi-channel customer experience.
* * *
In closing, we have an inspiring mission, which is to serve our customers and make a
meaningful difference in their lives. We are on a journey to become the leading multi-channel
retailer in the country: one that makes promoters out of its customers; attracts, develops and
rewards outstanding leaders and associates; partners effectively with key vendors; and
provides attractive returns to its investors. So, as we continue to move forward, I want to
thank our teams for their dedication and hard work, our business partners for their
collaboration, and you, our shareholders, for your support and the confidence you are
placing in us.
Respectfully,