Best Buy 2007 Annual Report Download - page 11

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09
Best Buy 2007 Annual Report |
Added capabilities driving growth
Our commitment to offering customers full solutions paid
off. Our High-Definition Advantage program coupled with
our well-trained home theater installers enabled us to
grow flat-panel market share and improve key customer
satisfaction metrics. Likewise, Geek Squad allowed us to
offer our customers data migration, new PC optimization
and a smoother transition to Microsoft’s new operating
system, Vista™
.
Satisfied customers
We see our role as fulfilling the promise of
technology for our customers. As the complexity
of products escalates, customers need help mak-
ing all the “stuff ” work. We believe that a truly
customer-centric company focuses on the number
of satisfied customers after a product or service
purchase — not just making a sale.
Consider a customer who buys the ability to
e-mail digital pictures to family and friends
versus a customer who buys a digital camera.
Consider a customer who buys an installed and
secured wireless computer network—that actually
works—versus a customer that buys a notebook
computer. Delivering these experiences is
our focus.
This focus requires a fundamental change in
how we interact with customers—and is core to
customer centricity. It begins with enabling the
customer to research and select the right product
and service for her lifestyle and ends with that
desired experience coming to life. We have
invested in our service capabilities to enable us
to deliver on this promise and believe that we
are better positioned than ever before. We
believe that consistently delivering individualized
full solutions sets us apart from the competition,
builds customer loyalty and extends our
growth options.
+
+
HD
done right
all the latest products
custom consultation
installation & signal