Best Buy 2004 Annual Report Download - page 14
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Please find page 14 of the 2004 Best Buy annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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By operating dual brands—both Future Shop and Best Buy stores—in Canada,
we are able to serve a broader spectrum of customers and expand our
combined market share. Our two Canadian brands have different operating
models and cater to distinct customer groups. For example, Future Shop
associates are paid commissions, so the customer experience is directed by
the salesperson, who expertly demonstrates the products. Best Buy associates
are non-commissioned, and the stores feature an experience-based
selling model directed by the customer.