Bank of America 2009 Annual Report Download - page 25

Bank of America 2009 23
2009 Business Segments
Net Revenue by Business Segment1
Pre-tax, Pre-provision Income by
Business Segment1
Net Revenue Per Business Segment1 (dollars in billions)
Net Income (Loss) Per Business Segment (dollars in billions)
14%
24%
19%
17%
15%
12%
Deposits
Global Card Services
Home Loans &
Insurance
Global Banking
Global Markets
Global Wealth &
Investment Management
All Other2
(1)%
10%
39%
25%
20%
9%
8%
Deposits
Global Card Services
Home Loans &
Insurance
Global Banking
Global Markets
Global Wealth &
Investment Management
All Other2
(11)%
Deposits includes a full range of products
for consumers and small businesses includ-
ing traditional savings accounts, money
market savings accounts, CDs, IRAs, and
noninterest- and interest-bearing checking
accounts. Deposits results also include stu-
dent lending and the impact of our Asset and
Liability Management activities.
Global Card Services is one of the leading
issuers of credit cards in the United States
and Europe and provides a broad offering
of products to consumers and small busi-
nesses, including U.S. consumer and busi-
ness card, consumer lending, international
card and debit card and a variety of co-
branded and affi nity card products.
Home Loans & Insurance provides an exten-
sive line of consumer real estate products
and services including fi xed and adjustable
rate fi rst-lien mortgage loans for home pur-
chase and refi nancing, reverse mortgages,
home equity lines of credit and home equity
loans. HL&I also offers property, casualty,
life, disability and credit insurance.
Global Banking provides a wide range of
lending-related products and services,
integrated working capital management,
treasury solutions and investment banking
services. Our clients include multinationals,
middle- market and business banking compa-
nies, correspondent banks, commercial real
estate fi rms and governments.
Global Markets provides fi nancial products,
advisory services, fi nancing, securities clear-
ing, and settlement and custody services
globally to institutional clients. We also work
with commercial and corporate clients to
provide debt and equity underwriting and dis-
tribution and risk management products.
Global Wealth & Investment Management
provides a wide offering of customized bank-
ing, investment and brokerage services to
meet the wealth management needs of our
individual and institutional customer base.
Our primary wealth and investment manage-
ment businesses are: Merrill Lynch Global
Wealth Management; U.S. Trust, Bank of
America Private Wealth Management; and
Columbia Management.
1 Fully taxable-equivalent basis
2 All Other consists primarily of equity investments, the residual impact of the allowance for credit losses and the cost allocation processes, merger and restructuring
charges, intersegment eliminations, and the results of certain consumer fi nance, investment management and commercial lending businesses that are being liquidated.
All Other also includes the offsetting securitization impact to present Global Card Services on a managed basis. For more information and detailed reconciliation, please
refer to the All Other discussion in the 2009 Financial Review.
$(6)
$(4)
$(2)
$0
$2
$4
$6
$8
$2.5
$(5.6)
$(3.8)
$3.0
$7.2
$2.5
$0.5
All
Other2
Global Wealth &
Investment
Management
Global
Markets
Global
Banking
Home
Loans &
Insurance
Global
Card
Services
Deposits
$(5)
$0
$5
$10
$15
$20
$25
$30
$14.0
$29.3
$16.9
$23.0
$20.6
$18.1
$(1.0)
All
Other2
Global Wealth &
Investment
Management
Global
Markets
Global
Banking
Home
Loans &
Insurance
Global
Card
Services
Deposits