Aviva 2006 Annual Report Download - page 17
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Overview Business review Governance Financial statements Other information
Aviva plc
Annual Report and Accounts 2006 13
Our core purpose, the reason we exist, is to provide prosperity and peace of mind for our customers.
Our ambition is to be the world’s most trusted savings, investment and insurance provider. To achieve this
ambition, we need to be a clear leader in helping our customers grow their wealth and protect their assets
and their health.
Our objectives for this are:
Offering a superior range of long-term savings, investment and protection products in markets that offer
significant opportunities for growth
Providing a broad range of competitive motor, property, health and related insurance services to individuals
and small- to medium-sized enterprises in chosen markets
To achieve the above goal, we have identified our key strategic priorities. These are set out below:
Understanding and meeting the evolving needs of our customers
Working closely with business partners to deliver efficient and effective distribution channels
Attracting, motivating and retaining talented people who are committed to our values and ambitions
Using brands to widen leadership positions
Using scale to deliver benefits, including cost-competitiveness
Building profitable businesses in selected areas where we have, or can, achieve market leading positions
Delivering growth organically and through carefully selected acquisitions designed to increase shareholder value
The table overleaf provides greater detail on how we are implementing these strategic priorities. We have set
out the measures and targets that we use to assess our success in achieving our strategic priorities, some of
our achievements in 2006 and what we plan to do next year.
Group strategy