Avid 2015 Annual Report Download - page 9

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3
• Storage Suite refers to all of our products and tools used to capture, store, and deliver media, including online storage,
nearline storage, and ingest/playout servers. These products and tools work in close concert with the Media Suite’s
tagging and asset management.
CUSTOMER MARKETS
We provide digital media content-creation, management and distribution products and solutions to customers in the following
markets:
• Broadcast and Media. This market consists of broadcast, government, sports and other organizations that acquire,
create, process, and/or distribute audio and video content to a large audience for communication, entertainment, analysis,
and/or forensic purposes. Customers in this industry rely on workflows that span content acquisition, creation, editing,
distribution, sales and redistribution and utilize all content distribution platforms, including web, mobile, internet
protocol television, cable, satellite, on-air and various other proprietary platforms. For this market, we offer a range of
open products and solutions including hardware- and software-based video- and audio-editing tools, collaborative
workflow and asset management solutions, and automation tools, as well as scalable media storage options. Our domain
expertise also allows us to provide customers in this market with a range of professional and consulting services. We
sell into this market through our direct sales force and resellers.
• Video and Audio Post and Professional. This market is made up of individual artists and entities that create audio and
video media as a paid service, but do not currently distribute media to end consumers on a large scale. This industry
spans a wide-ranging target audience that includes: independent video editors, facilities and filmmakers that produce
video media as a business but are not broadcasters; professional sound designers, editors and mixers and facilities that
specialize in the creation of audio for picture; songwriters, musicians, producers, film composers and engineers who
compose and record music professionally; technicians, engineers, rental companies and facilities that present, record and
broadcast audio and video for live performances; and students and teachers in career technical education programs in
high schools, colleges and universities, as well as in post-secondary vocational schools, that prepare students for
professional media production careers in the digital workplace. For this market, we offer a range of products and
solutions based on the Avid MediaCentral Platform, including hardware- and software-based creative production tools,
scalable media storage options and collaborative workflows. Our domain expertise also allows us to provide customers
in this market with a broad range of professional services. We sell into this market through storefront and on-line
retailers, as well as through our direct sales force and resellers.
PRODUCTS AND SERVICES
Overview
Our MediaCentral Platform is comprised of a set of modular application suites and new private and public marketplaces that
together represent an open, integrated and flexible media production and distribution environment in the industry. With on-
premises and cloud-enabled deployment options, as well as subscription, floating and perpetual licensing options, customers have
multiple choices over how they use Avid solutions.
The following table presents our net revenues, which includes the amortization of deferred revenues, for the periods indicated (in
thousands):
Year Ended December 31,
2015 2014 2013
Video products and solutions $ 201,559 $ 233,464 $ 243,173
Audio products and solutions 134,812 145,163 152,358
Total products and solutions 336,371 378,627 395,531
Services 169,224 151,624 167,881
Total net revenues $ 505,595 $ 530,251 $ 563,412