Avid 2011 Annual Report Download - page 9

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4
third-party applications. Interplay Production Asset Management, or PAM, enhances production team collaboration by
coordinating the collaborative editing workflow of team members at each site, many of whom may be working on the same
projects at the same time. Interplay PAM also deeply manages the detailed composition of a project and provides the ability to
track media, all production file formats and every instance of a project's history. Interplay solutions are delivered and supported
by our Customer Success and Professional Services teams.
Sales of video storage and workflow products accounted for approximately 21%, 18% and 16% of our consolidated net revenues
in 2011, 2010 and 2009, respectively.
Audio Products
Digital Audio Software and Workstation Solutions
Our Pro Tools digital audio software and workstation solutions facilitate the audio production process, including music and sound
creation, recording, editing, signal processing, integrated surround mixing and mastering, and reference video playback. Our Pro
Tools platform supports a wide variety of internally developed and third-party software plug-ins and integrated hardware. Pro
Tools solutions are offered at a range of price points and are used by professionals and aspiring professionals in music, film,
television, radio, multimedia and Internet production environments.
In October 2011, we expanded the Pro Tools|HD product family with the introduction of the Pro Tools|HDX digital audio
workstation. This addition to the Pro Tools|HD family gives customers two powerful systems to choose from, the Pro Tools|HD
Native system or the Pro Tools|HDX system. Together, the Pro Tools|HD product family provides music production professionals
with high performance, low latency, and great sound quality.
In 2011, we also responded to requests from both audio post-production and music professionals with the introduction of Pro
Tools 10 software. Pro Tools 10 features timesaving workflows and new features such as Clip Gain, which enables users to more
easily adjust the gain for individual audio clips and match their relative levels. We also recently introduced the Avid Vantage
Program, an annual membership program for Pro Tools users that provides subscribers with unlimited online technical support,
discounted phone support and access to audio plug-ins.
Sales of digital audio software and workstation products accounted for approximately 14%, 16% and 15% of our consolidated net
revenues in 2011, 2010 and 2009, respectively.
Control Surfaces and Live Systems
We offer a broad range of complementary audio and video control surfaces and consoles, leveraging the open industry standard
protocol EUCON (Extended User Control) to provide open solutions that meet the needs of customers ranging from the
independent professional to the high-end broadcaster. Our System 5 digital audio console is a large-format, scalable console with
power on demand to mix the biggest feature films or album projects. The addition of our EUCON Hybrid option extends the
control capabilities of a System 5 console, enabling the user to bring audio tracks from multiple digital audio workstations onto
the console surface for mixing. Our Artist Series control surfaces offer integrated, hands-on control at an affordable price.
Compact and portable, all control surfaces in the Artist line feature EUCON, allowing hands-on control of the user's favorite
applications.
Our ICON (Integrated Console) system features the D-Control and D-Command mixing surfaces, our high-end, expandable
hardware control surfaces for tactile control of Pro Tools software and hardware. Our ICON systems can be customized to
provide a solution for any studio, providing from 16 to 80 channels of simultaneous control. An ICON system, integrated with a
Pro Tools|HD workstation, input-output and pre-amplification peripherals, and studio reference monitors (speakers) options,
provides an end-to-end solution for audio professionals.
Our VENUE product family includes console products for mixing audio for live sound reinforcement for concerts, theater
performances and other public address events. We offer a range of VENUE solutions that are designed for large performance
settings, such as stadium concerts, as well as medium-sized theaters and houses of worship. VENUE systems allow the direct
integration of Pro Tools systems to create and playback live recordings. In January 2012, we extended the VENUE product
family with the release of the VENUE SC48 Remote System. The VENUE SC48 Remote System features the VENUE SC48
digital console paired with the new VENUE Stage 48 remote box, enabling the user to place input/output devices away from the
console and closer to the sources, eliminating cable clutter.