Avid 2002 Annual Report Download - page 5

Across the globe, a growing number of
regional, national, and international broadcasters
continue to recognize the efficiencies and cost-
savings associated with adopting digital workflows
that reduce the reliance on tape in news production.
In the field, mobile nonlinear solutions help
reporters to edit footage on-location and then
quickly transmit finished segments over the
Internet at significantly lower cost than using
traditional satellite transmissions. In the studio,
newsroom computer automation and shared-
media asset management systems enable journalists,
editors, producers, and news anchors to keep
Professionals in the digital audio industry
are always striving to achieve higher fidelity and
greater acoustic resonance in their work. But
today, delivering superior quality means capturing
audio at higher sample rates, and that requires
digital signal processing power far greater than
what is available in today’s most robust personal
computers. Technology that works in conjunction
with the host computer to significantly enhance
audio processing power is proving to be an
extremely practical and affordable way to improve
audio recording quality and deliver high-definition
experiences to consumers. Beyond recording and
editing, a growing number of audio professionals
broadcast
digital audio
trends
enteraction tv studio, London, for client Thomas Cook TV
As a leading provider of digital audio production systems for the professional music, broadcast, multimedia
and film industries, Digidesign is the only supplier to offer a multi-channel professional audio workstation solution
to support 24 simultaneous audio tracks at a 192 kHz sample rate.
Broadcasters that are ready to convert from analog to digital production look for a technology partner with a record
of reliability, dependable support, and scalable solutions. They choose Avid because of our proven track record of
implementing more all-digital, end-to-end news production environments than all of our competitors combined.
their fingers on the pulse of a late breaking story
—and make changes as the facts come in, right
up until the news hits the airwaves. Large news
organizations with multiple broadcast facilities are
also experiencing the tremendous improvements
that come from producing news in end-to-end
all-digital environments. In fact, after qualifying
the productivity gains and return on their invest-
ment within an individual facility, many of these
organizations are deploying solutions across an
entire group of stations — demonstrating the value
that digital news production offers over analog
production methods.
are also looking to extend digital production
efficiencies into the world of mixing, where analog
consoles are still fairly common. Specially
designed digital “control surfaces” are fueling this
movement, as they offer the feel and layout of a
traditional analog console but utilize touch-sensitive
controls to integrate seamlessly with digital audio
workstations. As a result, professionals who favor
a traditional hands-on approach to mixing have
the convenience of using physical controls to
access and adjust virtually every parameter and
data point created during the digital recording
and editing process.