Assurant 2007 Annual Report Download - page 11

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r growth
life experience, skills and interests. In both philosophy
and execution, this strategy places an emphasis on
training, coaching and mentoring. The program has a
dual goal of sharing successful sales tactics while actively
nurturing both professional and personal development.
The new sales approach also extends to customer-facing
interactions, as Assurant sales personnel now take a more
customized, consultative approach.
Thanks to customer-focused product development and
administrative innovation, Assurant can offer a wider
range of coverage options and plan features than are
typically offered to small business owners and can make
employee benets easier by minimizing the administrative
burden. These initiatives reect and reinforce an over-
arching strategic and operational objective: to become
the carrier of choice for brokers and small businesses by
making it easier for them to do business with Assurant.
Assurant Annual Report 7