American Eagle Outfitters 2006 Annual Report Download - page 8

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MARTIN + OSA is an
importantlong-term
growthopportunity
targetingan entirely
newcustomerbase.
MARTIN + OSA, our new lifestyle brandlaunchedin 2006,
represents an important long-term growth opportunity.
Targeted at 25 to 40 year-olds, MARTIN + OSA provides
this underserveddemographic with sportswear-influenced
fashionthat cango effortlesslyfrom theworkplace to leisure
activities. As with anynew brand, there are elements that
have been well-received and others that we are refining.
Based on the response from customers,we are confident
that the brand, demographic andstore environment are
right on-target.We had five MARTIN + OSA stores at the end
of last year,and plan to open 12 more in 2007.
06 AMERICAN EAGLEOUTFITTERS ANNUALREPORT 2006