Alcoa 1999 Annual Report Download - page 9

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What will it take to lead the aluminum industry into the 21st century?
Everything the 20th century required – and then some. Strengths
like integrated global systems and an empowered worldwide talent
pool, which in the past were worthy objectives but in the future
will be bedrock requirements in support of fast growing customers.
Globalization has redrawn the battle lines between aluminum
companies and among competing materials and technologies.
Alcoa is ready.
Integrated
Systems
Values
Financial
Strength
People
Customers
Profitable
Growth
7
Checklist 2000
Five Keys to Profitable Growth