Aetna 2002 Annual Report Download - page 5
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Taking Our Responsibilities Seriously
: Over two years ago, we embarked
on an ambitious plan to rebuild Aetna. Our intent: regain a
leadership position in the eyes of our customers, restore pride
in this venerable company and reposition it for the future.
We needed to breathe new vitality into a -year-old insti-
tution, as well as help ensure the viability of our nation’s
health care system.
In , we laid the foundation for Aetna’s turnaround.
Our focus: organizing for success, setting a new strategic
direction and achieving operational excellence.
In last year’s annual report, we set out our agenda for .
We said we would develop a detailed strategic plan consistent
with our new strategic direction, improve pricing, manage
medical costs more effectively, reduce administrative expenses,
raise service levels, improve relations with key stakeholders and
begin to create a peak-performance culture. Most important
of all, we said we would return to profitability.
I am pleased to report that in , we achieved all of
these objectives.