Adobe 2009 Annual Report Download - page 24

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24
Print and Publishing Market Opportunity and Strategy
In addition to the market opportunities and our businesses discussed previously, we offer a variety of products and
solutions which address many different and unique publishing market needs. Our Print and Publishing Business Unit focuses
on these solutions which address the diverse customer needs in markets such as technical document publishing and
communication, business document publishing, CD-ROM publishing, eLearning solutions, on-line help systems and
typography.
In fiscal 2009, we released version 11.5 of our Adobe Director software targeted at game developers, multimedia
authors, and e-learning professionals. The updated release includes new features for creating immersive gaming and
multimedia applications, support for a new audio engine, HD video and advanced 3-D features.
In fiscal 2010, we will continue to support these offerings to meet the diverse needs of each product’s user base. In
addition, we believe there to be an opportunity to enhance some of our offerings, particularly in the technical communication
and eLearning markets, through a comprehensive offering of several of our products to provide a complete end-to-end
solution.
Print and Publishing Products
Adobe Authorware—a legacy rich media authoring tool used to develop caption based eLearning on Windows and
Macintosh based platforms; use of the product ranges from creating Web-based tutorials to simulations incorporating audio
and video; applications developed with Adobe Authorware can be delivered on the Web, over corporate networks or on CD-
ROM.
Adobe Captivate—enables users to rapidly create professional and engaging eLearning content—including software
simulation, quizzes, animation and multi-media—and deliver the content in Adobe Flash and other formats; the content can
be created without any programming or multi-media skills and can be published to CD/DVDs and Learning Management
Systems used in training, sales, marketing and customer support applications; often used in combination with Acrobat
Connect, Adobe Captivate provides a robust technology solution to bring understanding and retention to end users of rapid
training and eLearning solutions.
Adobe Contribute—an easy-to-use tool to update and publish Web content, designed for non-technical business users
who need to make minor changes to intranet and Internet Websites that conform to the structure, style, layout and site
standards setup by a Website administrator; streamlines the Web content maintenance process and provides Website
administrators with a set of simple content management functionality to manage and administer Websites; also provides
bloggers with a simple tool to create and update their blogs.
Adobe Director—a tool for creating professional multimedia content that combines images, text, audio and video into
presentations, interactive experiences and prototypes; for Websites, it provides users with the ability to deliver multimedia
content that supports three dimensional content and animations for use in various markets, including education, games and
commerce; also enables the creation of fixed-media content for CD titles and DVD titles in the entertainment, education and
corporate training markets.
Adobe Font Folio OpenType Edition—contains more than 2,200 typefaces from the Adobe Type Library in OpenType
format, offering a complete type solution for print, the Web, digital video or electronic documents.
Adobe FrameMaker—an application for authoring and publishing long, structured, content-rich documents including
books, documentation, technical manuals and reports; provides users a way to publish their content to multiple output
formats, including print, Adobe PDF, HTML, XML and Microsoft Word.
Adobe JRun—a legacy application server solution based on the J2EE specification; integrates with our development tool
offerings and is used to deploy applications for functions such as online banking and customer service.
Adobe PageMaker—software used to create high-quality documents simply and reliably with robust page layout tools,
templates and stock art.
Adobe RoboHelp—an easy-to-use authoring tool used by developers and technical writers to create professional help
systems and documentation for desktop and Web-based applications; utilizes support for HTML, PDF import/export, team
authoring capabilities, as well as JavaHelp.
Adobe Shockwave Player—a rich media player used for deploying multimedia content for use in Internet solutions
including education, training, games and commerce.