Adobe 2001 Annual Report Download - page 6

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Cross-media Publishing
Cross-media Publishing Market Opportunity
Graphic designers, production artists, technical writers, Web designers, and prepress professionals use
Adobe’s solutions for professional page layout, Web publishing, business publishing, and printing visually
rich information. Our software tools are used to create much of the printed and on-line information people
see and read every day, including magazines, newspapers, Web sites, catalogs, advertisements, brochures,
product documentation, technical manuals, books, eBooks, memos, reports, and banners.
We believe that Cross-media Publishing customers have an increased demand for integrated
publishing workflows, a need to dynamically deliver personalized content and to deliver the same content
to different output mediums and devices, and they therefore must structure and manage their content in
formats such as eXtensible Markup Language (‘‘XML’’). The need for integrated publishing workflows
was the major driver for the change in our business segments beginning in fiscal year 2002.
We have responded to the needs of our customers by delivering several new releases of our Cross-
media Publishing software applications. In January of fiscal 2001, we released a new version of Adobe
InDesign for the Japanese market called Adobe InDesign-J. InDesign-J was developed to specifically
address the unique requirements of the Japanese professional publishing market. In April of fiscal 2001,
we shipped Adobe Content Server 2.0, which enables encryption and distribution of Adobe PDF-based
eBooks. In July of fiscal 2001, we shipped version 7.0 of PageMaker, which is our page layout program for
business, education, and small-and home-office professionals.
Finally, in October of fiscal 2001, we announced availability of Adobe Studio, which is a new design
network for creative professionals. Adobe Studio consists of a free area offering design-related content and
Adobe DesignTeam, a subscription-based collaboration service.
We expect to maintain and grow our worldwide presence in the professional publishing markets in
which we compete and increase our market share in the professional page layout market through licensing
and adoption of our InDesign product. We will also work to tightly integrate our products with each other,
providing cross-media professionals a complete and creative working environment. We plan to continue to
provide solutions that help publishers of printed material reuse and repurpose their information to output
formats beyond that of print.
Cross-media Publishing Products
Adobe Acrobat InProduction—a new application built for print production professionals that contains
professional tools for PDF print production; increases productivity using a tightly integrated toolset that
enables you to control preflight, color separations and conversions, and trim/bleed and trapping
parameters within Adobe PDF files.
Adobe Content Server—an easy-to-use, all-in-one system for publishers, distributors, retailers, and
individual authors to prepare, secure, and license eBooks.
Adobe Design Collection—suite of four award-winning application products that allows consumers to
create and produce professional images, illustrations, and layouts, and to publish documents across media;
includes Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Adobe Acrobat.
Adobe Acrobat eBook Reader—software that displays Adobe PDF-based eBooks in full color with
the high quality and careful design found in printed books.
Adobe Font Folio—contains the entire Adobe Type Library of more than 2,750 typefaces on two
CD-ROMs, unlocked and ready to use.
Adobe FrameMaker—an application for authoring and publishing long, structured, content-rich
documents including books, documentation, technical manuals, and reports; provides users a way to
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