Aarons 2013 Annual Report Download - page 9
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John Trainor, CIO
“Our new store operating system
and supporting technology is
improving the customer experience
and streamlining transactions.”
Jeannie Cave, VP — Real Estate
“e second customers walk
in a store, they are imagining
the furniture in their own
home. Our new store layout
creates a warm and inviting home seing, a visual
example of our ability to ‘drive dreams home.’”
Even with the convenience of the Aaron’s
monthly lease ownership model, some
customers are more comfortable with a weekly
option. Our HomeSmart stores are known
for the same level of customer service and
consumers primarily weekly payment options.
As with all Aaron’s stores, the HomeSmart
stores carry furniture, appliances, electronics
see substantial future growth opportunities in
the HomeSmart model.
Aaron’s and HomeSmart customers are
assured of consistent quality service, the best
payment terms in over 2,100 stores
nationwide.