AMD 2014 Annual Report Download - page 15

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efficiency and multimedia immersion in mid-to high-end visual and parallel compute-intensive
embedded applications.
• The AMD Embedded G-Series SoC platform is a high-performance, low-power design offering
ultra-low power consumption and advanced graphics performance. In June 2014, we announced our
AMD Embedded G-Series SoC, formerly codenamed “Steppe Eagle,” designed for rugged and harsh
environments such as ATMs, kiosks, automation, medical equipment and gaming machines. Also in
June 2014, we introduced another AMD Embedded G-Series CPU, formerly codenamed “Crowned
Eagle,” for networking and communications infrastructure applications that require high performance at
low cost and low power.
• The AMD Embedded Radeon™ E-Series GPU family includes a broad array of discrete GPU products
designed to provide immersive graphics and enhanced parallel compute capabilities for the embedded
market. The AMD Embedded Radeon E8860 GPU is the industry’s first discrete graphics card for
embedded applications based on GCN architecture, delivering 3D and 4K graphics to embedded gaming
machines, digital signage, medical imaging, commercial aerospace, and other embedded applications.
In October 2014, we began sampling our first 64-bit ARM Cortex-A57-based AMD Embedded R-Series
SoC, codenamed “Hierofalcon.” The AMD Embedded R-Series SoC platform is designed for embedded data
center applications, communications infrastructure and industrial solutions and is expected to ship in the first half
of 2015.
Semi-Custom. Our semi-custom products are tailored, high-performance customer-specific solutions
based on AMD’s CPU, GPU and multi-media technologies. We work closely together with our customers to
define solutions to precisely match the requirements of the device or application. Historically we have leveraged
our core graphics processing technology into the game console market by licensing our graphic technology in
game consoles such as the Microsoft®Xbox 360™ and Nintendo Wii and Wii U. In the fourth quarter of 2013,
Sony launched its Sony Playstation®4 and Microsoft launched its Microsoft®Xbox One. Both of these next-
generation game consoles are powered by AMD semi-custom SoC products.
Marketing and Sales
We sell our products through our direct sales force and through independent distributors and sales
representatives in both domestic and international markets. Our sales arrangements generally operate on the basis
of product forecasts provided by the particular customer, but do not typically include any commitment or
requirement for minimum product purchases. We primarily use purchase orders, sales order acknowledgments
and contractual agreements as evidence of our sales arrangements. Our agreements typically contain standard
terms and conditions covering matters such as payment terms, warranties and indemnities for issues specific to
our products.
We generally warrant that our products sold to our customers will conform to our approved specifications
and be free from defects in material and workmanship under normal use and service for one year. Subject to
certain exceptions, we also offer a three-year limited warranty to end users for only those CPU and AMD
A-Series APU products purchased as individually packaged products, commonly referred to as “processors in a
box” and for PC workstation products. We have also offered extended limited warranties to certain customers of
“tray” microprocessor products for each of our business units and/or workstation graphics products who have
written agreements with us and target their computer systems at the commercial and/or embedded markets.
We market and sell our latest products under the AMD trademark and some legacy graphics products under
the ATI trademark. Our desktop PC product brands for microprocessors are AMD A-Series, AMD E-Series,
AMD FX CPU, AMD Athlon CPU and APU and AMD Sempron APU and CPU. Our notebook and 2-in-1s for
microprocessors are AMD A-Series, AMD E-Series, AMD C-Series, AMD Z-Series, AMD FX APU, AMD
Phenom, AMD Athlon CPU and APU, AMD Turion and AMD Sempron APU and CPU. Our server brand for
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