Sunbeam 2015 Annual Report Download

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IT’S WORKING
2015 Annual Report

Table of contents

  • Page 1
    IT'S WORKING 2015 Annual Report

  • Page 2
    THE GROWTH GAME PLAN IS WORKING...The Growth Game Plan is our transformative strategy for driving accelerated growth and performance at Newell Rubbermaid. By simplifying the organization and freeing up resources to increase investment in brand support and strengthened capabilities, we are building a...

  • Page 3
    ... with our strategic retail customers to help drive both sales and category growth. IT'S WORKING FOR OUR PEOPLE Using the principles of The Newell Way, we are putting the consumer first in everything we do and embracing growth as the energy that powers us. We're building exceptional leadership at...

  • Page 4
    ... business and pivoted the investment to those activities that strengthen our brands and drive growth. Coupled with our actions to optimize our portfolio, these choices are yielding strong, competitive results. 5.5% $2.18 CORE SALES GROWTH RECORD-LEVEL NORMALIZED EPS Newell Rubbermaid 4 2015 Annual...

  • Page 5
    ... Corporation, which was announced in late 2015. The deal is expected to close in the second quarter of 2016. The combination provides a unique and exciting opportunity for long-term growth and value creation. Newell Brands will possess a complementary and Since our investments in insights, design...

  • Page 6
    ... team and the upward sloping l's serving as recognition that growth is the engine that powers us. As a leading branded consumer goods company, we will build our success by putting the consumer first and through strong partnerships with our customers, suppliers, employees, communities and investors...

  • Page 7
    ...Filling the innovation funnel is a team effort. Marketing, consumer insights, research and development and design all work together as partners in this area. The money we spend on market research is a great source of insight, which leads to new product ideas. We've invested $60 million over the last...

  • Page 8
    .... As a result, our innovation funnel has more than doubled since 2013. INNOVATION FUNNEL MORE THAN DOUBLED So today, we're not just a TV and print company - we are a TV, print and digital company. We're spending more than 20 percent of our working media dollars on digital and expect that number to...

  • Page 9
    ...store packaging at day 21. Results may vary depending on produce and use. Rubbermaid® Fasten+Go™ Containers consumer-freshworks-produce-saver-in-pack-silo-group 3.tif Taking lunch...Stylus Pen Smoothly write on a tablet or phone, as well as on paper, with ...Newell Rubbermaid 9 2015 Annual Report

  • Page 10
    .... Mr. Sketch® Scented Crayons Mr. Sketch® Scented Crayons combine kid-friendly scents with bright colors to create a wild sensory experience. A unique twist design eliminates the need to sharpen the crayon, and a hard plastic body helps reduce breakage. Newell Rubbermaid 10 2015 Annual Report

  • Page 11
    ... bristles that massage the scalp and work through the hair to reduce buildup and restore your hair's natural moisture balance. Less buildup will leave hair looking healthier and more radiant. A flexible cushion pad allows for added comfort when brushing. Newell Rubbermaid 11 2015 Annual Report

  • Page 12
    BRANDS / ADVERTISING Graco® 4Ever™ 4-in-1 Car Seat Click here to play Sharpie® Extreme Fade Resistant Marker Click here to play Calphalon® SharpIN™ Self-Sharpening ...in 1 Stylus Pen Click here to play Sharpie® Marker Mexico Click here to play Newell Rubbermaid 12 2015 Annual Report

  • Page 13
    ...of Chief Commercial Officer at the beginning of 2016 after serving as President of the company's Home Solutions business segment since 2014. In this capacity, he was instrumental in actively managing the Rubbermaid brand portfolio for growth and profitability, driving growth in the food storage area...

  • Page 14
    ... on mobile devices, shopping in-store or shopping from home. Q How does the Shopper Marketing program tie in with brand marketing? It starts with Brand Activation. We establish national messaging and then decide how to commercialize that across channels. From there, we work with our customer teams...

  • Page 15
    ... healthy discussion and debate, The Newell Way emerged. Using the principles of The Newell Way, we intend to build exceptional leadership at every level in the organization that will accelerate the company's performance and drive its transformation forward. Newell Rubbermaid 15 2015 Annual Report

  • Page 16
    ..., suppliers, employees, and communities. We are here to make Newell a leader in our industry. This drive to strengthen our company unites us, makes us feel we are an important part of something bigger, and creates opportunity for our personal development. Newell Rubbermaid 16 2015 Annual Report

  • Page 17
    ... write worldwide. Dymo provides businesses, educational institutions and consumers with innovative ways to share, manage and organize information with improved efficiency and satisfaction. Newell Rubbermaid's Writing brands deliver superior performance, design and innovation in products that...

  • Page 18
    ... it is helping first-time moms build the confidence to enjoy the wonders of parenthood, or creating sleek and lightweight products for active parents on the go, Graco, Baby Jogger and Aprica help parents and children worldwide get the most out of life. Newell Rubbermaid 18 2015 Annual Report

  • Page 19
    ...commercial and institutional solutions in the food services, sanitary maintenance, waste handling, material transport and safety product categories. TOOLS $0.8 BILLION IN ANNUAL SALES From construction sites to steel yards, from woodshops to industrial facilities, Newell Rubbermaid's Tools business...

  • Page 20
    ... INCOME BY SEGMENT (in millions) Writing Home Solutions Commercial Products Tools Baby & Parenting $ 1 .8 $ 1 .7 $0.8 $0.8 $0.8 Writing Home Solutions Commercial Products Tools Baby & Parenting Corporate 20 2015 Annual Report $438.1 $242.2 $ 105.5 $ 85.6 $ 67.1 $ (89.9) Newell Rubbermaid

  • Page 21
    ... and Commercial Products Laurel M. Hurd President Home Solutions and Baby & Parenting BOARD OF DIRECTORS Michael T. Cowhig 2* Chairman of the Board Former President, Global Technical and Manufacturing (Retired) - The Procter & Gamble Company Michael B. Polk President and Chief Executive Officer...

  • Page 22
    ...Computershare Investor Services P.O. Box 30170 College Station, TX 77842-3170 (877) 233-3006 (312) 360-5217 www.computershare.com/investor This annual report should be read in conjunction with Newell Rubbermaid's Joint Proxy/Prospectus related to its 2016 Annual Meeting of Stockholders and 2015 Form...

  • Page 23
    ... Goods Index 2015 2010 Newell Rubbermaid Inc. S&P 500 Index DJ Consumer Goods Index $100 $100 $100 2011 $ 90.45 $102.11 $108.80 2012 $127.53 $ 118.45 $122.73 2013 $189.87 $156.82 $160.22 2014 $227.69 $178.29 $179.62 2015 $268.38 $180.75 $190.48 Newell Rubbermaid 23 2015 Annual Report

  • Page 24
    ...and Kirsch window coverings brands ("Décor") for the third quarter and fourth quarter of 2015, which the company is planning to sell. (4) Win Bigger businesses include Writing & Creative Expression, which is included in the Writing segment, Tools, Commercial Products (excluding Medical) and Food...

  • Page 25
    ...2015, 2014 and 2013 NORMALIZED OPERATING MARGIN Years Ended December 31, 2015, 2014 and 2013 ($ amounts in millions) 2015 2014 2013 2015 2014 2013 Diluted EPS, as reported $ 1.29 Product recall costs 0.03 Restructuring, restructuring-related... $ 2.18 Newell Rubbermaid 25 2015 Annual Report

  • Page 26
    ... Year Ended December 31, 2015 ($ amounts in millions) Home Solutions Commercial Products Baby & Parenting Restructuring Costs Writing Tools Corporate Total Net sales Operating income, as reported Product recall costs (1) Restructuring costs (2) Restructuring-related and other Project Renewal...

  • Page 27
    ...(2) Constant Currency Inc. (Dec.) Inc. (Dec.) Excl. Planned Divest. & Acquisitions 2015 2014 Increase (Decrease) 2015 Less 2015 Acquisitions Core Sales 2014 2014 Core Sales Writing Commercial Products Baby & Parenting $1,763.5 809.7 848.3 $1,708.9 837.1 753.4 $ 54.6 (27.4) 94.9 $1,940...