Sennheiser 2009 Annual Report Download

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www.sennheiser-annualreport.com
COVER PHOTO
British photographer Nick Veasey has a passion for making the invisible visible.
By x-raying his subjects, he is able to create a whole new world of images,
unmasking a beauty that has never been seen before.
Like this delicate and fragrant flower.
080895 Printed in Germany
Annual Report 2010
Annual Report 2010
smelling
and tasting
sound

Table of contents

  • Page 1
    ... Nick Veasey has a passion for making the invisible visible. By x-raying his subjects, he is able to create a whole new world of images, unmasking a beauty that has never been seen before. Like this delicate and fragrant flower. Annual Report 2010 Annual Report 2010 080895 Printed in Germany

  • Page 2
    ...? In this annual report, we profile the British celebrity chef and Oxford scientist who made this discovery. Following "Seeing sound" in 2008 and "Feeling sound" in 2009, this year's focus is "Smelling and tasting sound." Paderborn music professor Heiner Gembris gives us a glimpse into the world of...

  • Page 3
    ... hystems Division and Installed hound Division daniel Sennheiser President, htrategy and Finance dr. andreas Sennheiser President, hupply Chain Division volker Bartels President, Corporate hervices, hpokesperson of the Executive Management Board Paul Whiting President, Global hales Division

  • Page 4
    ... product designers create sounds, smells and flavors that shape our overall brand experience. When the bass booms, he fills the club with the smell of amber. And when the clubbers start to get rowdy, he atomizes bergamot. ODO7 is no ordinary DJ - he's an aroma jockey. The old rule of thumb: white...

  • Page 5
    .... It's different with music. I get the same feeling of sound and emotion from listening to a faithfully reproduced musical performance - meaning a good recording taken up by perfectly matched instrumental, vocal and studio microphones. Submerging oneself in fragrance or music isn't just a matter...

  • Page 6
    Sound 11 "It all comes down to the microphone" Klaus Doldinger, zermany's foremost jazz musician, has been composing music for advertising, television (the zerman crime series Tatort) and film since the 1960s. Doldinger is known internationally for his screen scores for Das Boot and The ...

  • Page 7
    ..., I learned the most about sound technology in the late 1970s, when I set up my own studio. I had a room that we used for recording - sometimes even with two microphones. In other words, we started out very, very small. Today's music software is making a lot of studio equipment obsolete. Would it be...

  • Page 8
    ... microphone system gives a saxophonist tremendous freedom to move around on stage during a live performance without forfeiting sound quality. I have a whole collection of Selmer saxophones, but my favorite is the legendary Sennheiser's MD441 dynamic microphone tenor model Mark VI. is a classic...

  • Page 9
    ...17 17 On-site research: The food hunter has no qualms in asking the local women for their family recipes. His own special recipe for stumbling upon culinary exotics. of lost Raiders flavors Mark Brownstein is a culinary treasure hunter. A food hunter, he scours the markets of Asia in search of...

  • Page 10
    ...that sight and taste are closely related, "Just listening makes me hungry," he exclaims. "...sound." Not hard to prove in Rajasthan. Between sacred cows A flavorful sound: Mark Brownstein may not be able to record smell, but - for the food hunter - every food has its own special sound. and cars, street...

  • Page 11
    ...- the market offers up an endless cacophony of sounds, and the Sennheiser MKH 416 takes it all in. That is, except for fish. Rice noodles as they are being rolled. Dragon fruit being mixed. CDs on sale bellowing their cheesy pop songs. And on the lead track, the Sennheiser MKH 416 records the market...

  • Page 12
    ... what we hear, Cabernet Sauvignon tasted 60 percent richer and more robust when listening to a powerful piece of classical music, while white wine tasted particularly lively and fresh when enjoyed to light pop music. Katy Perry gets our tongues jamming to Chardonnay. Strong red wines with tobacco...

  • Page 13
    ... pop for Riesling. The new flavor enhancers. But how can the musical bouquet be enhanced? Just as the temperature of the wine and the glass selected must pay homage to an exquisite wine, so should the quality of sound equipment. As another study proves - this one in France - enjoyment and a boom box...

  • Page 14
    ...the morning as the DJ makes his way along Moscow's streets with his mysterious case in hand. Entering through a nondescript door and climbing up a dark staircase, the DJ arrives in his dressing room in time to go through his gear one last time: gloves, Sennheiser headphones, spray bottles, two metal...

  • Page 15
    ... his bottles. "As our brain's limbic system another person, a certain mood or a long-gone summer [the pleasure center of the brain] slowly processes the vacation. The DJ's aroma therapy is having its desired effect on the Moscovian club. As more and more listeners and "smellers" get out on the dance...

  • Page 16
    ... is on board, he has to adapt his aromatic performance accordingly. Of course, he prefers being the conductor of his own multisensory concert. "When I put on my Sennheiser HD 280 Pro, I can focus fully on the music. Every other sound is blocked out," raves Berghammer about his DJ equipment. "I've...

  • Page 17
    32 Product exPerience Product exPerience 33 From closing doors and fizzing bottles What does a brand sound like? How does it smell and taste? Multisensory design has the answer. It turns brand identity into an experience and gives it the breath of life. Slamming doors, clicking blinkers, ihe ...

  • Page 18
    ...find ihe perfeci brand-specific sound. Ii is esiimaied ihai ihe io waier. Someone looking io buy a car Swabians spend more ihan â,¬20 million io design ihe sound of each and every new may imagine ihe smell of iis leaiher model. By ihe iime an auiomobile manufaciurer branches oui inio researching all...

  • Page 19
    ... designed a cookie box wiih rounded edges. "Mary Biscuii" feels good, smells of vanilla exiraci and produces a sofier ihump when opened. "Bui apari from ihe comforiing sound, ii also depends on ihe coniexi in which ii is heard," says Dr. Janice Rock, chief engineer ai ihe Insiiiuie of Technical...

  • Page 20
    ... an iPod loaded with the roar of the ocean and sound of seagulls to enhance the taste of his gourmet creation Sound of the Sea. Tasting ddsound BritishdcelebritydchefdHestondBlumenthaldisdadculinaryd magician,dconjuringdupdthedsoundsdofdthedoceand indadconcha,danddculinarydexplosionsdondthedpalate...

  • Page 21
    ... University, helped him break the magician's code. His Crossmodal Research Laboratory is impressive: HeSton BLumentHAL "Every surface was covered in a jumble of cables, connectors, headphones and sound mixers," says Blumenthal. To make his point, Spence gave him headphones, microphone and a package...

  • Page 22
    ... up images of guests seated at a table, wearing high-tech headphones. The chef is also an avid hi-fi fan. Lazing around on his beanbag at home, he puts on his Sennheiser headphones to listen to Spanish acoustic guitar, lounge music and dance tracks. He is inspired by the spatial effect of the HD800...

  • Page 23
    ... this interview, but had never visited the composer of the Tatort theme song and the soundtrack for Das Boot at his home just outside Munich. As Doldinger and Hafke Ahmad discussed everything from mixers, microphones, music awards and old audiotapes, to the saxophone - and the seven senses - an air...

  • Page 24
    ... 42 Clive Booth/Lotus PR; p. 50 Andreas Pohlmann CoNTACT AND INFoRMATIoN Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany, www.sennheiser.com Contact for press relations and publicity: Edelgard Marquardt, Corporate Public Relations, tel: +49 (0)5130 600-329, e-mail: Edelgard...

  • Page 25
    ... audience. sennheiser products were used at the EUROVISION SONG CONTEST . people visited the german pavilion at the world eXpo in shanghai. sennheiser provided various guide and audio systems for the visitor tours. viewers watched the 2010 GRAMMY AWARDS on television. sennheiser endorsers collected...

  • Page 26
    ...: Corporate Services and Spokesperson of the EMB Daniel Sennheiser: Strategy & Finance Dr. Andreas Sennheiser: Supply Chain Division Peter Callan: Consumer Electronics Division Dr. Heinrich Esser: Professional Systems Division, and ad interim: Installed Sound Division Paul Whiting: Global Sales...

  • Page 27
    ... company, Sennheiser electronic GmbH & Co. KG is obliged to draw up consolidated financial statements. The company's production sites are located in Wennebostel (Germany), Tullamore (Ireland) and Albuquerque (New Mexico, USA). While Wennebostel chiefly manufactures wireless and wired microphones...

  • Page 28
    ... early recovery of growth in Asia. In connection with high levels of order backlog left over from before the crisis and the increasing use of reduced working hours, unemployment figures only rose for a short time and to a limited extent until around mid-2009. Businesses therefore managed to quickly...

  • Page 29
    ... eURos Conference and Information Systems 3.3 % Georg Neumann 3.6 % Professional Headsets 4.5 % 246.5 2010 125.6 91.7 99.3 Audiology 6.6 % Wired Microphones 7.4 % Wireless Microphones 25.5 % 59.7 26.3 26.5 % 36.4 14.7 % 40.4 44.0 15.7 35.6 % eMea asia and australia Sennheiser Communications...

  • Page 30
    .... The production site in Albuquerque, New Mexico, USA, was able to increase turnover in its local currency by 4.3% compared to the previous year. In 2010, the site's main focus of production again was on wireless microphones and supplying production components to Sennheiser electronic GmbH & Co...

  • Page 31
    ... Services GmbH (SLS) continued expanding its position as central supplier for the Sennheiser Group in 2010. The central warehouse in Hong Kong has also been directly supplying customers of Sennheiser Electronic Asia Pte Ltd. since July 2010, and the first deliveries to customers of Sennheiser France...

  • Page 32
    ... text and designs with programs like www.style-your-mic.com. Each microphone is manufactured according to the customer's requirements. The digital discussion system ADN (Audio Distribution Network) is a premium product for the conference market. Sennheiser introduced it in 2010 at the Info Comm in...

  • Page 33
    ... to increase the company's international customer focus. The Consumer Electronics division concentrates on the headphone business as well as audio and telecommunication products. The Professional Systems division is home to Professional Audio, Live Sound, Studio and Professional Headsets, and the...

  • Page 34
    ... sheet profit v. Balancing item for shares of other shareholders B. special items C. provisions 1. Pension provisions 2. Tax provisions 3. Other provisions B. Current assets i. stocks 1. Raw materials and supplies 2. Work in process 3. Finished products and merchandise 4. Down payments ii. trade...

  • Page 35
    ... the FinanCial Year 2010 2010 (â,¬) 1. sales 2. increase/reduction (-) of the inventory of finished and semi-finished products 3. other own work capitalized 4. other operating income 5. raw materials and consumables a) Expenditure on raw materials and supplies and on bought-in goods b) Expenditure...

  • Page 36
    ... Asia Pte Ltd., Singapore - Sennheiser Electronic Corporation, Old Lyme, USA - Sennheiser Electronics (Beijing) Co. Ltd., Beijing, China - Sennheiser Electronics India Private Limited, Haryana, India - Sennheiser France S.A.R.L., Ivry-sur-Seine, France - Sennheiser Hong Kong Ltd., Hong Kong, China...

  • Page 37
    ...involving the consolidated companies themselves are the subject of set-off. Internal sales and other internal income within the Group are offset against the corresponding expenses. Interim profits from finished goods and raw materials are charged against net income. Interim profits relating to fixed...

  • Page 38
    ...Technical equipment and machinery 3. Other plant, furniture and fixtures 4. Down payments and plant under construction iii. Financial assets 1. Shares in associated companies... aCQuisition and produCtion Costs disposals 2,777,193.51 0.00 2,777,193.51 0.00 transfers 0.00 0.00 0.00 0.00 dec. 31, 2010 23...

  • Page 39
    ... not included in the balance sheet profit. Special items contain the investment subsidies and advance payments granted to Sennheiser Consumer Electronics GmbH, Branch Ireland, Tullamore, Ireland, by the Industrial Development Agency for establishing the Irish production facility. The amortization of...

  • Page 40
    .... â,¬ thousands Headphones Wireless Microphones Sennheiser Communications Wired Microphones Audiology Professional Headsets Georg Neumann Installed Sound Other Products sales 2010 163,399 119,567 37,719 34,833 30,869 20,859 16,731 15,625 28,632 468,234 emploYees Within Germany Abroad 2010 1,153...

  • Page 41
    ...Wedemark, Germany, - Sennheiser Consumer Electronics GmbH, Wedemark, Germany, - Sennheiser Logistics Services GmbH, Wedemark, Germany, - Sennheiser Vertrieb und Service GmbH & Co. KG, Hanover, Germany. The parent company, in the form of a limited company within the meaning of Section 264a HGB, makes...

  • Page 42
    ... Investments (-) in intangible assets Investments (-) in fixed financial assets Payments (-) for the acquisition of consolidated companies and other business units Cash flow from investment activities Other changes in shareholders' funds excluding net profit for the year Cash flow from financing...

  • Page 43
    ... accounts Other changes Group net profit for the year Other group result total group result status as of dec. 31, 2009 General partners' deposit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 limited partners' deposit 5,200,000.00 0.00 0.00 0.00 0.00 0.00 5,200,000.00 5,200...

  • Page 44
    ... of Sennheiser electronic GmbH & Co. KG, Wennebostel, Germany, for the financial year from January 1 to December 31, 2010. The maintenance of the books and records and the preparation of the consolidated financial statements and consolidated management report in accordance with German commercial law...