Burger King 2008 Annual Report Download

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BURGER KING HOLDINGS, INC.
FISCAL 2008 ANNUAL REPORT

Table of contents

  • Page 1
    BURGER KING HOLDINGS, INC. FISCAL 2008 ANNUAL REPORT

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    "Land ho! Up ahead! Another fantastic adventure for Burger King®!"

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    ... promoted our new kids meal with options that include such inventive items as BKTM Fresh Apple Fries and nutritionally fortified Kraft® Macaroni and Cheese. Concepts tested in fiscal 2008 will arrive in force in fiscal 2009. Look for Dessert Bars that serve ice cream, mini-burger packs called BK...

  • Page 5
    ...Whopper® sandwich were immortalized at Madame Tussauds in New York City's Times Square. headsets allow for efficient restaurant crew member communication resulting in faster and more accurate customer service. And the roll out of a breakthrough pricing tool lets each U.S. company-owned restaurant...

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    4 :: Burger King

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    ... global expansion plans call for opening 3-to-4-percent net new units of worldwide restaurant count annually. Our roadmap? Manage growth strategically in the right places with the right business partners and at the right time to generate the best return on investment. EGYPT CHINA SAUDI ARABIA 2008...

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    6 :: Burger King

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    ... and rebuilt restaurants a 36 percent sales increase. And the updated image also reinvigorates our Burger King® crews as everyone takes pride in the fresh, new look. OUR FRESH NEW RESTAURANT DESIGNS HELP US CONTINUE TO DRIVE SALES AND INCREASE GUESTS' VISITS GLOBALLY. 2008 Annual Report :: 7

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    ... competitive data and make market-driven changes in menu pricing. Another was a cost-effective, leading-edge, Burger King®-designed Bluetooth® headset now available to U.S. restaurants that allows for improved crew member communication and speed of service, generating a superior guest experience...

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    2008 Annual Report :: 9

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    ... food. We introduced new value menu items, like the Spicy rTM, and indulgent sandwiches, like the SteakChick 'N Crisp® sandwich and Cheesy Bacon BK Wrapper house Burger and Homestyle Melts. Reï¬,ecting our global reach, we developed and leveraged products from around the world. For example, the...

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    ..., exciting advertising campaigns and, at any given time, our kitchens are testing at least 50 new products. IT WAS A YEAR OF ADVENTURE WITH PROMOTIONS INCLUDING IRON MAN TM, THE INCREDIBLE HULK TM, THE SIMPSONS TM MOVIE , AND OUR LATE - NITE VENTURE WITH SEAN "DIDDY " COMBS . 2008 Annual Report...

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    12 :: Burger King

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    ..., and charitable giving, Burger King g® is making a real difference at home and around the world. Our broad inclusion program ranks us among the most diverse corporations in the U.S., earning us recognition by Black Enterprise Magazine ("The 40 Best Companies for Diversity"), Hispanic Enterprise...

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    ..., BK Burger ShotsTM, mega Angus burger, soft-serve ice cream treats, and BK® Smoothies. All these great tasting products are aimed at driving traffic and increasing ARS. In fiscal 2009, we expect to open 350-to-400 net new restaurants worldwide by expanding in key markets including China, Brazil...

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    ...! Our brand strategies are designed to drive increased brand awareness and social relevance leading to incremental guest visits. We continue to improve the guest experience by executing on our operational platforms and the roll out of new technologies. Guest satisfaction scores are at all-time highs...

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    ... Annual Meeting of Shareholders will be held at 9 a.m. Eastern time on November 20, 2008, at the Hilton Miami Airport, 5101 Blue Lagoon Drive, Miami, Florida 33126. Certifications The Company's Chairman and Chief Executive Officer, John W. Chidsey, certified to the New York Stock Exchange (NYSE...

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    CONTACT media inquiries 305.378.7277 investor relations inquiries 305.378.7696 Recycled Supporting responsible use of forest resources www.fsc.org Cert no. SW-COC-002680 © 1996 Forest Stewardship Council 100%

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    BURGER KING HOLDINGS, INC. 5505 BLUE LAGOON DRIVE MIAMI, FLORIDA 33126 WWW.BK.COM