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Table of contents

  • Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Page 2
    ...sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new ... have more BURGER KING® restaurants operating than ever before in the brand's history by the end of ... we significantly improved our operations metrics in the U.S. Momentum across all of our business drivers -...
  • Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Page 5
    ...our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent ...restaurants in four new countries: Egypt, Indonesia, Poland and Japan. The WHOPPER® sandwich is now served in 69 countries and U.S. territories. 441 WORLDWIDE AVERAGE...
  • Page 6
    2 B UR GE R KING
  • Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we ...by the right mix of premium and value products, promotions and partnerships. The BKâ„¢ Value Menu and the introduction of new products, such as the BKâ„¢ Stacker sandwich, contributed to our ...
  • Page 8
    4 B UR GER KIN G
  • Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in ... create new SuperFans - the BURGER KING® brand's target consumer. Both sales and restaurant locations increased ... 2007, letting guests enjoy flame-broiled products in 172 locations. The northernmost BURGER KING® ...
  • Page 10
    6 B UR GER KIN G
  • Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER KING® brand is now the largest fast-food chain in Central America and the Caribbean, ...
  • Page 12
    8 B UR GER KIN G
  • Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The..., and service quality. Guests converged on our Asian restaurants to savor our flame-broiled traditions ...they flocked to the BKâ„¢ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A ...
  • Page 14
    ...proven winner who shares our desire to give fans the experience they're looking for at every ... turn digital photos into animated, yellow versions of themselves. M A R K E T I N G I N N O VAT I O N BURGER KING®... global opportunities in snacks, side items, coffees and ice creams, as in Latin America...
  • Page 15
    .... We upped the ante on portability with the FRYPODâ„¢ french fry packaging that fits in a car's cup holder, and the BK PIPEâ„¢ straw, ... introducing the now-iconic King in a series of unforgettable TV commercials in 2004, ARS have reached an all-time high. Today's consumer demands engagement ...
  • Page 16
    ... the region. Still, a franchised business only succeeds when the guest experience is consistent at every location. At BKC Operations, we think locally, but ... to increased guest count and sales. Guests who rate their experience as excellent are six times more likely to recommend...
  • Page 17
    .... For example, the Kitchen Minder, an automated product management system that improves food quality and consistency, has been installed in all ... applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide convenient, non-cash payment options. ...
  • Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could take the entire... priced. Since we became a publicly traded company in May 2006, our continued company-wide improvement has been impressive. From our innovative menu offerings to our operational excellence to our ...
  • Page 19
    ...to have more BURGER KING® restaurants operating than ever before in the brand's history. We also... high-speed Internet system in our U.S. company-owned restaurants that delivers faster credit card and... and hard-working employees in our restaurants, field operations and restaurant support centers who...
  • Page 20
    ...2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information Stock Listing board of directors John W. Chidsey ... and Managing Partner, Pharos Capital Group Senior Vice President, Investor Relations ... only). TM and © 2007 Burger King Corporation (outside USA). All rights...
  • Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m


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manual table of contents:

  • Burger King 2007 Annual Report - Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Burger King 2007 Annual Report - Page 2
    ...sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new ... have more BURGER KING® restaurants operating than ever before in the brand's history by the end of ... we significantly improved our operations metrics in the U.S. Momentum across all of our business drivers -...
  • Burger King 2007 Annual Report - Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Burger King 2007 Annual Report - Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Burger King 2007 Annual Report - Page 5
    ...our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent ...restaurants in four new countries: Egypt, Indonesia, Poland and Japan. The WHOPPER® sandwich is now served in 69 countries and U.S. territories. 441 WORLDWIDE AVERAGE...
  • Burger King 2007 Annual Report - Page 6
    2 B UR GE R KING
  • Burger King 2007 Annual Report - Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we ...by the right mix of premium and value products, promotions and partnerships. The BKâ„¢ Value Menu and the introduction of new products, such as the BKâ„¢ Stacker sandwich, contributed to our ...
  • Burger King 2007 Annual Report - Page 8
    4 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in ... create new SuperFans - the BURGER KING® brand's target consumer. Both sales and restaurant locations increased ... 2007, letting guests enjoy flame-broiled products in 172 locations. The northernmost BURGER KING® ...
  • Burger King 2007 Annual Report - Page 10
    6 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER KING® brand is now the largest fast-food chain in Central America and the Caribbean, ...
  • Burger King 2007 Annual Report - Page 12
    8 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The..., and service quality. Guests converged on our Asian restaurants to savor our flame-broiled traditions ...they flocked to the BKâ„¢ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A ...
  • Burger King 2007 Annual Report - Page 14
    ...proven winner who shares our desire to give fans the experience they're looking for at every ... turn digital photos into animated, yellow versions of themselves. M A R K E T I N G I N N O VAT I O N BURGER KING®... global opportunities in snacks, side items, coffees and ice creams, as in Latin America...
  • Burger King 2007 Annual Report - Page 15
    .... We upped the ante on portability with the FRYPODâ„¢ french fry packaging that fits in a car's cup holder, and the BK PIPEâ„¢ straw, ... introducing the now-iconic King in a series of unforgettable TV commercials in 2004, ARS have reached an all-time high. Today's consumer demands engagement ...
  • Burger King 2007 Annual Report - Page 16
    ... the region. Still, a franchised business only succeeds when the guest experience is consistent at every location. At BKC Operations, we think locally, but ... to increased guest count and sales. Guests who rate their experience as excellent are six times more likely to recommend...
  • Burger King 2007 Annual Report - Page 17
    .... For example, the Kitchen Minder, an automated product management system that improves food quality and consistency, has been installed in all ... applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide convenient, non-cash payment options. ...
  • Burger King 2007 Annual Report - Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could take the entire... priced. Since we became a publicly traded company in May 2006, our continued company-wide improvement has been impressive. From our innovative menu offerings to our operational excellence to our ...
  • Burger King 2007 Annual Report - Page 19
    ...to have more BURGER KING® restaurants operating than ever before in the brand's history. We also... high-speed Internet system in our U.S. company-owned restaurants that delivers faster credit card and... and hard-working employees in our restaurants, field operations and restaurant support centers who...
  • Burger King 2007 Annual Report - Page 20
    ...2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information Stock Listing board of directors John W. Chidsey ... and Managing Partner, Pharos Capital Group Senior Vice President, Investor Relations ... only). TM and © 2007 Burger King Corporation (outside USA). All rights...
  • Burger King 2007 Annual Report - Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Burger King 2007 Annual Report - Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m