Burger King 2007 Annual Report Download

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A WORLD OF GROWTH
BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT

Table of contents

  • Page 1
    A WORLD OF GROWTH BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT

  • Page 2
    ... more BURGER KING® restaurants operating than ever before in the brand's history by the end of fiscal 2008. Our marketing in fiscal 2007 was distinguished by best-in-class marketing alliances with the NFL, NASCAR, Microsoft XBOX®, and movie promotional tie-ins with SpongeBob SquarePants™ and...

  • Page 3
    1 1,283 RESTAURANTS IN 69 COUNTRIES AND U.S. TERRITORIES

  • Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China

  • Page 5
    ... demonstrates that our guests are drawn to our advertising, marketing and operational initiatives. 441 NEW RESTAURANTS OPENED We opened 26 percent more restaurants in fiscal 2007 than the previous year, including restaurants in four new countries: Egypt, Indonesia, Poland and Japan. The WHOPPER...

  • Page 6
    2 B UR GER KING

  • Page 7
    ..., promotions and partnerships. The BKâ„¢ Value Menu and the introduction of new products, such as the BKâ„¢ Stacker sandwich, contributed to our robust results, and our breakfast and late-night dayparts are growing at a faster pace than overall sales. As we move into fiscal 2008, we plan to drive...

  • Page 8
    4 B UR GER KING

  • Page 9
    ... Kuwait EUROPE, THE MIDDLE EAST AND AFRICA Germany boasts an ARS of $1.7 million, one of the highest in the system, and the best operations excellence scores. On average, we opened a new restaurant in Turkey every week in fiscal 2007, letting guests enjoy ï¬,ame-broiled products in 172 locations...

  • Page 10
    6 B UR GER KING

  • Page 11
    ... in Costa Rica; and a local breakfast platter throughout Central America. All-day fun can be found in Puerto Rican Chocoblast desserts, while Argentinean guests prefer the tender flank steak churrasco. Everyone wants it their way, and thanks to BURGER KING® restaurants, they can have it. Mexico...

  • Page 12
    8 B UR GER KING

  • Page 13
    ...and chicken. Taiwan Singapore A S I A PA C I F I C In June 2007, we opened our first restaurant in Nanjing, a major Chinese city with a population of more than six million. The BURGER KING® restaurant at the Hong Kong airport boasts one of the highest ARS of any fast-food location in the world...

  • Page 14
    ...! Using new technology, simpsonizeme.com let consumers turn digital photos into animated, yellow versions of themselves. M A R K E T I N G I N N O VAT I O N BURGER KING® has found its rhythm as a global brand. We are winning with one business vision: growth through differentiation. The BURGER KING...

  • Page 15
    ...A pop-culture icon whose creepiness makes him cool, he's got people talking everywhere from YouTube to late-night TV. NFL The King attended one of the most important events of the season - the 2007 NFL Draft at Radio City Music Hall in New York City - and held court with five lucky fans who won an...

  • Page 16
    ... five platforms that help our teams establish Guest Excellence in BURGER KING® restaurants worldwide. OPERATIONAL TECHNOLOGY KITCHEN MINDER Kitchen Minder is an automated product management system designed to improve food quality and consistency. LABOR SCHEDULING SYSTEM (LSS) LSS is a proprietary...

  • Page 17
    ...broader menu selection. These inventions speak not only to our drive for excellence, but also to our commitment to innovate. BURGER KING® Operators and restaurant teams are combining speed with service. Guests are recognizing the success of the Friendly & Fast platform with all-time-high GUEST TRAC...

  • Page 18
    ... HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could take the entire BURGER KING® family - our employees, franchisees, vendors, and you, our shareholders, on my travels around the globe. You could see the company the way I do: restaurants, products, marketing and operations...

  • Page 19
    ...current markets and entering new strategic markets that are economically attractive. In fact, sometime during fiscal 2008, we expect to have more BURGER KING® restaurants operating than ever before in the brand's history. We also anticipate growing our comp sales and ARS by driving more guests into...

  • Page 20
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O CORPORATE INFORMATION Stock Listing BOARD OF DIRECTORS John W. Chidsey EXECUTIVE TEAM John W. Chidsey New York Stock Exchange, Symbol: BKC Transfer Agent Chief Executive Officer, BKC Brian T. ...

  • Page 21
    CONTACT Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696

  • Page 22
    BURGER KING HOLDINGS, INC. 5505 BLUE LAGOON DRIVE MIAMI, FLORIDA 33126 W W W. B K . C O M