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Table of contents

  • Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Page 2
    ... one word to sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new restaurants worldwide, and ... by best-in-class marketing alliances with the NFL, NASCAR, Microsoft XBOX®, and movie promotional tie-ins with SpongeBob SquarePants™ and Spider-Man™ 3. ...
  • Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Page 5
    ... restaurants system-wide. More than just an indicator of sales trends, this growth demonstrates that our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent more restaurants in fiscal 2007...
  • Page 6
    2 B UR GE R KING
  • Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we opened 92 UNITED ... of 3.6 percent, propelled by the right mix of premium and value products, promotions and partnerships. The BKâ„¢ Value Menu and the introduction of new products, such as the BKn..
  • Page 8
    4 B UR GER KIN G
  • Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in Eastern Europe opened in Africa FIRST restaurant EUROPE, THE ...in fiscal 2007, letting guests enjoy flame-broiled products in 172 locations. The northernmost BURGER KING® restaurant is in Trosmo,...
  • Page 10
    6 B UR GER KIN G
  • Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER ...of positive comp sales. In Brazil, 34 restaurants have opened in 14 cities in the last 2 years. The BURGER KING® ...
  • Page 12
    8 B UR GER KIN G
  • Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The...they flocked to the BK™ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A ... highest ARS of any fast-food location in the world. The easternmost BURGER KING® restaurant and the...
  • Page 14
    XBOX® Game On! BURGER KING® brand icons, like the King and Subservient Chicken, made ... a proven winner who shares our desire to give fans the experience they're looking for at every turn. ... about three times more than the typical consumer. We are putting our marketing analytics to work, clearly...
  • Page 15
    ... him cool, he's got people talking everywhere from YouTube to late-night TV. NFL The King attended one of the most important ...meats. Marketing Promotions We're all about serving up what our guests want, so we choose marketing partners who hold special appeal for our SuperFans, like Microsoft, which ...
  • Page 16
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT O P E R AT I O N A L E X C E L L E N C E As a global brand, BURGER KING® restaurants must consistently ... Minder is an automated product management system designed to improve food quality and consistency. LABOR SCHEDULING SYSTEM (LSS) LSS is a ...
  • Page 17
    ... Internet, enabling restaurants worldwide to access all technology applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide convenient, non-cash payment options. A WORLD OF G ROWTH 13
  • Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could...our presence in the U.S. and Canada while growing rapidly throughout our international markets EXECUTIVE TEAM Top ...we became a publicly traded company in May 2006, our continued company-wide improvement has been ...
  • Page 19
    ... markets that are economically attractive. In fact, sometime during fiscal 2008, we expect to have more BURGER KING® restaurants operating ... in our U.S. company-owned restaurants that delivers faster credit card and gift card transactions. We have rolled out our new Flexible Batch Broiler cooking ...
  • Page 20
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information Stock ... operational excellence. TM and © 2007 Burger King Brands Inc. (USA only). TM and © 2007 Burger King Corporation (outside USA). All rights reserved. 16 B URGE R ...
  • Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m


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manual table of contents:

  • Burger King 2007 Annual Report - Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Burger King 2007 Annual Report - Page 2
    ... one word to sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new restaurants worldwide, and ... by best-in-class marketing alliances with the NFL, NASCAR, Microsoft XBOX®, and movie promotional tie-ins with SpongeBob SquarePants™ and Spider-Man™ 3. ...
  • Burger King 2007 Annual Report - Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Burger King 2007 Annual Report - Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Burger King 2007 Annual Report - Page 5
    ... restaurants system-wide. More than just an indicator of sales trends, this growth demonstrates that our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent more restaurants in fiscal 2007...
  • Burger King 2007 Annual Report - Page 6
    2 B UR GE R KING
  • Burger King 2007 Annual Report - Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we opened 92 UNITED ... of 3.6 percent, propelled by the right mix of premium and value products, promotions and partnerships. The BKâ„¢ Value Menu and the introduction of new products, such as the BKn..
  • Burger King 2007 Annual Report - Page 8
    4 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in Eastern Europe opened in Africa FIRST restaurant EUROPE, THE ...in fiscal 2007, letting guests enjoy flame-broiled products in 172 locations. The northernmost BURGER KING® restaurant is in Trosmo,...
  • Burger King 2007 Annual Report - Page 10
    6 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER ...of positive comp sales. In Brazil, 34 restaurants have opened in 14 cities in the last 2 years. The BURGER KING® ...
  • Burger King 2007 Annual Report - Page 12
    8 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The...they flocked to the BK™ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A ... highest ARS of any fast-food location in the world. The easternmost BURGER KING® restaurant and the...
  • Burger King 2007 Annual Report - Page 14
    XBOX® Game On! BURGER KING® brand icons, like the King and Subservient Chicken, made ... a proven winner who shares our desire to give fans the experience they're looking for at every turn. ... about three times more than the typical consumer. We are putting our marketing analytics to work, clearly...
  • Burger King 2007 Annual Report - Page 15
    ... him cool, he's got people talking everywhere from YouTube to late-night TV. NFL The King attended one of the most important ...meats. Marketing Promotions We're all about serving up what our guests want, so we choose marketing partners who hold special appeal for our SuperFans, like Microsoft, which ...
  • Burger King 2007 Annual Report - Page 16
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT O P E R AT I O N A L E X C E L L E N C E As a global brand, BURGER KING® restaurants must consistently ... Minder is an automated product management system designed to improve food quality and consistency. LABOR SCHEDULING SYSTEM (LSS) LSS is a ...
  • Burger King 2007 Annual Report - Page 17
    ... Internet, enabling restaurants worldwide to access all technology applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide convenient, non-cash payment options. A WORLD OF G ROWTH 13
  • Burger King 2007 Annual Report - Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could...our presence in the U.S. and Canada while growing rapidly throughout our international markets EXECUTIVE TEAM Top ...we became a publicly traded company in May 2006, our continued company-wide improvement has been ...
  • Burger King 2007 Annual Report - Page 19
    ... markets that are economically attractive. In fact, sometime during fiscal 2008, we expect to have more BURGER KING® restaurants operating ... in our U.S. company-owned restaurants that delivers faster credit card and gift card transactions. We have rolled out our new Flexible Batch Broiler cooking ...
  • Burger King 2007 Annual Report - Page 20
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information Stock ... operational excellence. TM and © 2007 Burger King Brands Inc. (USA only). TM and © 2007 Burger King Corporation (outside USA). All rights reserved. 16 B URGE R ...
  • Burger King 2007 Annual Report - Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Burger King 2007 Annual Report - Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m