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Table of contents

  • Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Page 2
    ...sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new ...and our strategic mix of premium and value menu offerings drove profitable sales. Operations excellence... we significantly improved our operations metrics in the U.S. Momentum across all of our business drivers -...
  • Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Page 5
    ... trends, this growth demonstrates that our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent ... (ARS) have climbed 23 percent since June 2003. In the United States, we're aiming for an ARS of $1.5 million ...
  • Page 6
    2 B UR GE R KING
  • Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we opened 92 UNITED STATES AND CANADA Positive comp sales ... announced ARS goal in the United States of $1.5 million. The last 50 free-standing restaurants opened in the U.S. for more than 12 ...
  • Page 8
    4 B UR GER KIN G
  • Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in Eastern Europe opened in ...sales across the region. New menu offerings ranged from an Aberdeen Angus Burger in the United Kingdom to BKâ„¢ Chicken Fries in the Mediterranean. Our marketing to young adults through edgy...
  • Page 10
    6 B UR GER KIN G
  • Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER KING® brand is now the largest fast-food chain in Central America and the Caribbean, and we expect to soon ...
  • Page 12
    8 B UR GER KIN G
  • Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The ..., they flocked to the BKâ„¢ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A S...® restaurant at the Hong Kong airport boasts one of the highest ARS of any fast-food location in ...
  • Page 14
    XBOX® Game On! BURGER KING® brand icons, like the King and Subservient Chicken, made their debut with the XBOX® gaming collection, one of the most popular video game platforms in the world. NASCAR We reentered the sport with SuperFan favorite Bill Elliott, a proven winner who ...
  • Page 15
    ... that can cook thicker, juicier meats. Marketing Promotions We're all about serving up what our guests want, so we choose marketing partners who hold special appeal for our SuperFans, like Microsoft, which introduced three XBOX® games ...
  • Page 16
    ...the results: attractive restaurants, friendly service and great food. In the United States, Guest Trac allows each BURGER KING® restaurant to measure ... Kitchen Minder is an automated product management system designed to improve food quality and consistency. LABOR SCHEDULING SYSTEM (LSS) LSS is a ...
  • Page 17
    ... teams are combining speed with service. Guests are recognizing the success of the Friendly & Fast platform with all-time-high Guest Trac scores - not only ... applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide ...
  • Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could take the ... reasonably priced. Since we became a publicly traded company in May 2006, our continued company-wide improvement has been impressive. From our innovative menu offerings to our operational excellence to...
  • Page 19
    ...new ways of conducting business. We have installed a high-speed Internet system in our U.S. company-owned restaurants that delivers faster credit card and gift card transactions. We have rolled out our new Flexible Batch Broiler cooking ...
  • Page 20
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information ... for use by Burger King Corporation. Design and Editorial: Edelman Design Communications, Chicago, ...(USA only). TM and © 2007 Burger King Corporation (outside USA). All rights ...
  • Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m


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manual table of contents:

  • Burger King 2007 Annual Report - Page 1
    A WORLD OF GROWTH B u r g e r K i n g H o l d i n g s , I n c . F ISCAL 2 0 0 7 A n n u a l R e p o r t
  • Burger King 2007 Annual Report - Page 2
    ...sum up the past year at Burger King Holdings, Inc. it would be: Growth. We opened 441 new ...and our strategic mix of premium and value menu offerings drove profitable sales. Operations excellence... we significantly improved our operations metrics in the U.S. Momentum across all of our business drivers -...
  • Burger King 2007 Annual Report - Page 3
    1 1,283 RESTAURANTS IN AND U.S. TERRITORIES 69 COUNTRIES
  • Burger King 2007 Annual Report - Page 4
    U.S. AND CANADA USA EUROPE, THE MIDDLE EAST AND AFRICA Andorra LATIN AMERICA Brazil ASIA PACIFIC China
  • Burger King 2007 Annual Report - Page 5
    ... trends, this growth demonstrates that our guests are drawn to our advertising, marketing and operational initiatives. 14 NEW RESTAURANTS OPENED We opened 26 percent ... (ARS) have climbed 23 percent since June 2003. In the United States, we're aiming for an ARS of $1.5 million ...
  • Burger King 2007 Annual Report - Page 6
    2 B UR GE R KING
  • Burger King 2007 Annual Report - Page 7
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT 3.6 percent for fiscal 2007 In fiscal 2007, we opened 92 UNITED STATES AND CANADA Positive comp sales ... announced ARS goal in the United States of $1.5 million. The last 50 free-standing restaurants opened in the U.S. for more than 12 ...
  • Burger King 2007 Annual Report - Page 8
    4 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 9
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT FIRST restaurant opened in Eastern Europe opened in ...sales across the region. New menu offerings ranged from an Aberdeen Angus Burger in the United Kingdom to BKâ„¢ Chicken Fries in the Mediterranean. Our marketing to young adults through edgy...
  • Burger King 2007 Annual Report - Page 10
    6 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 11
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT the highest in the BURGER KING system ® Company restaurant margins in mexico are LATIN AMERICA The BURGER KING® brand is now the largest fast-food chain in Central America and the Caribbean, and we expect to soon ...
  • Burger King 2007 Annual Report - Page 12
    8 B UR GER KIN G
  • Burger King 2007 Annual Report - Page 13
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT Indonesia and Japan, The ..., they flocked to the BKâ„¢ Crown Jewelsline of burgers and chicken. population of more than Taiwan Singapore A S...® restaurant at the Hong Kong airport boasts one of the highest ARS of any fast-food location in ...
  • Burger King 2007 Annual Report - Page 14
    XBOX® Game On! BURGER KING® brand icons, like the King and Subservient Chicken, made their debut with the XBOX® gaming collection, one of the most popular video game platforms in the world. NASCAR We reentered the sport with SuperFan favorite Bill Elliott, a proven winner who ...
  • Burger King 2007 Annual Report - Page 15
    ... that can cook thicker, juicier meats. Marketing Promotions We're all about serving up what our guests want, so we choose marketing partners who hold special appeal for our SuperFans, like Microsoft, which introduced three XBOX® games ...
  • Burger King 2007 Annual Report - Page 16
    ...the results: attractive restaurants, friendly service and great food. In the United States, Guest Trac allows each BURGER KING® restaurant to measure ... Kitchen Minder is an automated product management system designed to improve food quality and consistency. LABOR SCHEDULING SYSTEM (LSS) LSS is a ...
  • Burger King 2007 Annual Report - Page 17
    ... teams are combining speed with service. Guests are recognizing the success of the Friendly & Fast platform with all-time-high Guest Trac scores - not only ... applications. Pay It Your Way® The PAY IT YOUR WAY® credit, debit and gift card acceptance programs provide ...
  • Burger King 2007 Annual Report - Page 18
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT TO OUR SHAREHOLDERS I wish I could take the ... reasonably priced. Since we became a publicly traded company in May 2006, our continued company-wide improvement has been impressive. From our innovative menu offerings to our operational excellence to...
  • Burger King 2007 Annual Report - Page 19
    ...new ways of conducting business. We have installed a high-speed Internet system in our U.S. company-owned restaurants that delivers faster credit card and gift card transactions. We have rolled out our new Flexible Batch Broiler cooking ...
  • Burger King 2007 Annual Report - Page 20
    BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT S H A R E H O L D E R & C O N TA C T I N F O corporate information ... for use by Burger King Corporation. Design and Editorial: Edelman Design Communications, Chicago, ...(USA only). TM and © 2007 Burger King Corporation (outside USA). All rights ...
  • Burger King 2007 Annual Report - Page 21
    Contact Media Inquiries 305.378.7277 Investor Relations Inquiries 305.378.7696
  • Burger King 2007 Annual Report - Page 22
    Burger King holdings, inc. 5505 Blue Lagoon Drive Miami, Florida 33126 w w w . bk . c o m