Baskin Robbins 2014 Annual Report Download

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Please find the complete 2014 Baskin Robbins annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Table of contents

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    ..., Since going public in July 2011, we have added nearly 2,500 stores globally, grown our revenues by more than 25 percent, grown operating income by more than 50 percent, and returned nearly $860 million to shareholders. Highlights from our performance in 2014 included: This success has been...

  • Page 3
    ... of our first traditional Dunkin' Donuts restaurants in California; Growing transactions in the Dunkin' Donuts U.S. business in the face of macroeconomic and competitor headwinds; Positive net store growth and comparable store sales growth for Baskin-Robbins U.S. for the second straight year;

  • Page 4
    The launch of the DD Perks loyalty program, which grew to more than members in the first year; The launch of Baskin-Robbins online ice cream cake ordering, which has been a major catalyst for our cake category and overall brand growth; Significant progress retooling our international businesses...

  • Page 5
    ... to make Dunkin' K-Cups® available both online and in thousands of retail outlets in addition to our restaurants. Expand global consumer engagement efforts in mobile, loyalty and social media. Enhance the guest experience around the world. First and foremost, the success of our brands begins...

  • Page 6
    ... markets, including California, Europe, the Middle East, and China. Given our two strong global brands and the consumer appeal of our concepts, we believe we have an incredible runway for expansion. I would like to thank our franchisees, licensees, crew members and corporate employees for all they...

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